Good comedians drag you into their world using some very simple 'connection' tricks. What they want is for you to come out of their gig thinking ‘that was hilarious because it actually happened to me too!'. Why? Because that means they’ve connected with you – you’ll laugh more and, importantly for future ticket sales, you’ll remember them. This, a feeling of being ‘similar’ to others, is the basis for all human relationships – comedians just hijack it for stage-gain. In this

How do you raise the bar? Regulators, governments, the press and the people are expecting higher standards of those in positions of authority and power, both in government and in business. Arguably they are demanding the same standards they always have, and it’s just that poor adherence to these standards has been exposed and associated institutions and sectors have lost the trust of those they serve. Alternatively, it can be argued that the standards themselves were not cor