How we choose to run our businesses and organisations is the most important decision we make.

Good conduct, based on ethical decisions and the creation of trust, is not just an option but an essential part of how we operate.

Regulated industries are taking on the challenge of needing to respond to not just what we do but how and why we do it. But it is not just sectors that have strict regulatory oversight that need to think about building trust, proactive decision-making and critical judgements.

The skills and capabilities that are needed to lead, manage and act in hyper-connected and uncertain environments are no longer the traditional skillsets of the past. We now look to leaders and decision-makers to be able to balance doing things right alongside doing the right thing.

Conduct is the differentiator of the future - the manner of acting is now as important as the outcome of the action itself.